○ DEMO USD/INR: Gold: Updated:
Live Bullion Rates
About PonPay

Transparency is Our Policy

Full disclosure on pricing, compliance, GST, and legal framework

Who We Are

A New Kind of
Bullion Platform

PonPay is an India-focused online bullion trading platform where you can buy and sell 24K gold and 99.9% silver at live, transparent market rates. We built PonPay because we believe every Indian — from a first-time buyer to a seasoned jeweller — deserves to see exactly what they're paying for.

"Pon" means gold in Tamil — the oldest language of India. PonPay is gold for every Indian: transparent, instant, and trustworthy.

We are a registered Indian company operating under all applicable Indian laws including the GST Act, PMLA Act, and IT Act. Our metal is BIS hallmark certified, stored in insured vaults, and sourced through licensed bullion suppliers.

Legal & Compliance

Regulatory Framework

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GST Registration

All bullion purchases attract 3% GST under HSN code 7108 (gold) and 7106 (silver). We are GST registered and issue valid tax invoices for every purchase. No GST applies when you sell back.

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KYC / AML Compliance

PAN is mandatory for purchases above ₹50,000 as per PMLA Act. Aadhaar-linked KYC is required for all accounts. Suspicious transactions above ₹10 lakh are reported to FIU-India.

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BIS Hallmarking

All gold sold on PonPay is BIS hallmark certified (24K / 999 purity). Silver is 99.9% fine. Metal sourced through licensed, certified bullion suppliers in India.

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Cash Transaction Rules

Cash payments above ₹2 lakh are prohibited under the Income Tax Act. All transactions must be digital (UPI, NEFT, RTGS, debit/credit card).

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Vault & Insurance

Customer gold and silver holdings are stored in insured, third-party certified vaults. Metal is segregated, audited quarterly, and fully insured against theft, loss, and damage.

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TDS Compliance

1% TDS under Section 194Q applies on gold/silver purchases exceeding ₹50 lakh annually. Form 16A issued for all TDS deductions. Consult your CA for individual tax planning.

How We Price

Pricing Policy

Gold Pricing Breakdown

Global Spot (LBMA/MCX)USD / troy oz
÷ Troy oz to grams÷ 31.1035
× USD/INR rateLive forex rate
= Base Rate INR/gram= Base
+ Our Buy Spread+ 2.5%
+ GST (mandatory)+ 3%
= Final Buy Price= Your Price
Sell / BuybackBase − 1.5% spread